Project Brief: Provide Living History Farms with an advertising asset that coincides with the following creative strategy:
“Advertising will increase awareness of 18-34-year-olds with no children that Living History Farms provides a hands-on, historical learning experience. Support will be the five senses stimulated through the many visitor experiences. The brand character of this product is educational. The tone will be encouraging.”
My Take: Five scratch-and-sniff stickers for Living History Farms to provide the client with a casual form of advertising that will appeal to the Gen Z audience. Each sticker features an iconic aspect of LHF such as their chapel or the Iowa state flower.
LHF stickers on water bottles.
