Lily Eckenrode| Graphic Design | Advertising
lily.eckenrode@drake.edu
Experience:
Greater Des Moines Partnership | 2024
Graphic Design Assistant
- Uses brand guidelines to design collateral for all Partnership events
- Creates content for external and internal Partnership use
- Designs content across various platforms for the digital and physical space
- Communicates with communication team and design team during weekly meetings
Drake Magazine | 2022-2024
Art Director
- Establishes the creative direction and style guidelines for the magazine
- Delegates tasks among a team of 12 designers
- Manages all visual components of all 62 pages of the magazine
- Communicates with local printers regarding magazine color, formatting, and printing process
- Unites with editorial and photography staff to create two cohesive magazine issues per school year
Designer
- Designed 4 layouts for Drake's fashion and lifestyle magazine
- Communicated with the Art Director, photographers, and editorial staff to create cohesive layouts
Dotdash Meredith | 2022-2023
Wood Magazine Apprentice
- Aided the Creative Director of Wood Magazine with 24+ cover mock-ups, ten page layouts, icon designs and helped bring future issues of the magazine to life
- Prepped, sourced materials, and attended ten photoshoots for various sections of the magazine
- Attended team meetings and issue planning meetings, providing input and ideas for future issues
- Created project and article mood boards to present at magazine brainstorming meetingsUsed and gained proficiency in WoodWing Studio software
- Created graphics for Wood social channels, including Instagram, Facebook, and Pinterest
- Learned the inner workings of a publication company
Student Activities Executive Board | 2021-2022
Graphic Designer
- Collaborated with a team of 20 members to host multiple events weekly on campus with attendance reaching up to 300 students
- Designed advertising for 25+ events across a range of media such as flyers, banners and social media
Alpha Lambda Chapter of Delta Gamma | 2021
Director of E-Communications,
- Curated all Delta Gamma social media posts across Instagram, Facebook and TikTok
- Worked alongside a team of 20 members on the Junior Chapter Management Team to deliver promotional content for the chapter
Education
Drake University, Des Moines, IA | 3.95| 2020 - 2024
BA in Graphic Design
BAJMC in Advertising
Minor in Magazine Media
Skills
Proficient in Adobe Applications:
Illustrator
Photoshop
InDesign
Lightroom
Premiere Pro
Photography Experience:
Digital
Film
Large format film
Awards
Drake Relays Logo Design Finalist | 2022 & 2023
Drake University Fine Arts Scholarship Recipient | 2020 - 2024
Drake University Presidential Scholarship (Academic Merit) | 2020 - 2024