Project Brief: Design analog advertising deliverables for a brand awareness campaign.
My Take: "There For Your Every Day" served as the guiding light for Fontenelle Supply Co.'s campaign. These "off-line" campaign elements include coasters, wheatpaste posters and stickers, all deliverables chosen based on quantitative and qualitative research conducted. Designs receptively use Fontenelle's logo to increase brand recognition as well as QR codes and web URLs to persuade target audience action.
Three paper coaster designs for Fontenelle to distribute at their favorite Des Moines restaurants and bars.
Three wheatpaste posters to display in the East Village of Des Moines, IA near Fontenelle's brick-and-mortar location.
Two sticker designs for "sticker bombing" which involves strategically covering surfaces with branded Fontenelle stickers in high-traffic areas in East village.
